Case Study
New Confidence,
New Models, 35 Sales Calls
  • 25% conversion from calls into closed deals
  • 35 calls
  • 4 reviewed sales calls
Who Kalicube is
a software company and digital marketing agency from France, headed by an industry influencer, delivering cutting-edge solutions that future-proof digital search strategies.
  • What we did
    B2B client acquisition engine
  • The sector
    Marketing
  • Home base
    Aubais, France
  • Team size
    11-50
The problems
  • Renowned Expertise, Underrecognized Services
    Although widely regarded as a leading SEO expert, Jason found it hard to draw in new leads who didn't know he offered services beyond teaching.
  • No sales system existed
    Without a sales system in place, solo entrepreneur Jason lacked the time and resources needed to build effective lead-generation channels.
  • No Clearly Packaged Service Offerings
    limited how effectively strong solutions could be presented and promoted, which made winning new clients difficult.
  • Little experience with selling
    which led to unease and diminished self-assurance when showcasing products or talking through potential future collaborations.
How we fixed it
  • Customer Success Interview Workshop
    To sharpen his outreach via email marketing and map out his Ideal Customer Profile together with his Value Proposition, Jason spoke directly with his customers to get a clearer sense of their goals and pain points.
  • Sales Coaching Built on Battle-Tested Methods
    Through our Sales Training, built on proven techniques, Jason took his selling abilities to a new level — reshaping his approach and lifting the team's confidence.
  • Contacting 77 000 highly qualified prospects
    spanning sectors such as banking, legal services, hospitality, and accounting, reached through our personalised, precisely targeted emails
  • Offer Workshop for Building an Attractive Offer
    Using our specialized Workshop, built to shape compelling propositions that win over an audience, Kalicube developed offers prospects couldn't ignore.
  • 4 Sales Call Reviews
    Through our in-depth Sales Call Reviews, Kalicube sharpened its selling performance, gaining individualized feedback along with concrete, actionable improvements.
  • Target Audience Examined Through Data
    delivering rich insights that sharpened Kalicube's outreach approach and opened up the complete potential of their market
The outcome
“Cold emailing is tricky for a service as new and innovative as Kalicube's. B2B Growth Engine went the extra mile to make it succeed for us. Together we defined our market with clarity and built precise targeting; they kept adjusting the communication until it delivered, and offered bespoke training to lift conversion rates on the calls they booked”

Jason (Martin) Barnard, Kalicube®
CEO, Brand SERP Specialist
  • Target Audience Refined

    Customer Success Interviews helped define the Ideal Customer Profile along with the Value Proposition, enabling marketing activity that was sharper and more effective.

  • Pricing Model Revamped
    Fresh offer structures were created that connected powerfully with the audience, while the pricing model was reworked to fit market demand and customer expectations more closely.
  • Generated 35 calls

    with highly qualified leads, widening reach even further and lifting conversion potential.

  • Greater Assurance When Running Sales Calls
    giving Jason and his team the ability to connect with prospects far more effectively.
Want results like these for yourself? Schedule a call today!