Case Study
93 Open Deals in 3 Weeks
  • 93 Leads Showing Interest
  • 6.5% of Emails Answered
  • Results After 21 Days
Who Scale Force Is
ScaleForce delivers thorough technical due diligence for private equity companies, venture capital firms, and investors, helping them evaluate scalability, security, and technical risk before a deal closes.
  • What we did
    B2B client acquisition engine
  • The sector
    Finance & Business Consulting
  • Home base
    Netherlands
  • Team size
    11-50
The problems
  • Unsteady Pipeline and Poor Outreach ROI
    ScaleForce had no dependable, repeatable engine for starting conversations with the right investors. Earlier cold outreach attempts had yielded a handful of replies but nothing resembling real traction.
  • Leaning Too Hard on Warm Intros and Referrals
    Referrals and existing networks accounted for most new business. Those deals were high quality — but impossible to predict or scale.
  • Winning Trust from Senior Decision Makers Is Hard
    The people they target are exceptionally choosy about who gets their attention. Any cold outreach had to read as credible and valuable while respecting their time.
  • In This Market, Timing Drives Decisions
    Investors move only when a live deal is actually on the table, so timing is everything — and without a way to remain top-of-mind, even leads that started warm would cool off.
How we fixed it
  • Bespoke Database Scraping Based on Investment Criteria
    We assembled a custom dataset for Europe: 8,721 decision-makers and highly relevant firms, filtered on fund size, sector focus, portfolio makeup, and recent activity to guarantee relevance.
  • Messaging Angles Built for Audiences That Demand Trust
    The email copywriting was crafted to read as polished, concise, and genuinely insightful—framing ScaleForce as a partner that adds value rather than just another vendor. The tone relied on relevance and curiosity instead of pushy sales language.
  • Personalization at Scale, Driven by AI
    Every outbound email received deep AI-driven personalization—references to portfolios, fund positioning, and sector-specific vocabulary—so each note landed like a genuine 1:1 message.
  • Reply Rates Lifted Through Low-Friction CTAs
    Rather than pushing hard asks, we relied on gentle calls to action and inventive email formats that read as genuinely human rather than robotic - an approach that meaningfully lifted reply rates among senior executives.
The outcome
“A lead sourced by B2B Growth Engine turned into a major closed deal for us, and I anticipate more will follow in the near future ”

Wouter Neyndorff
Co-founder at Scale Force
  • 93 Vetted Prospects in Less Than 3 Weeks

    In just the opening 21 days of outreach, we secured 93 engaged leads drawn from a notoriously difficult pool of funds, investors, and partners.

  • 6.5% Response Rate Over Every Campaign
    Reply rates stayed above industry benchmarks across all 8,721 cold contacts—a remarkable outcome considering how senior the targets were.
  • Outbound Message-Market Fit Confirmed

    The campaign demonstrated that cold outbound can succeed in a sector where warm introductions and referrals had long been the only trusted channels.

  • Deal Won From Leads Sourced by B2B Growth Engine
    A first deal was signed within the month, and several more were already at proposal or negotiation stage—clear evidence of near-term ROI alongside long-term upside.
The Resources B2B Growth Engine Committed
Every client calls for a tailored approach and dedicated specialists. To serve Scale Force, we assembled a team covering every dimension of this project:
  • Dedicated Campaign Lead
  • Manager, Customer Success
  • Positive Reply Manager
  • Expert for Technical Infrastructure & Deliverability
  • Admin & Operations Comms Specialist
  • In-house Sales Call Review Expert
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