Case Study
106 Qualified Prospects — and Rising
  • 106 warm contacts
  • Reply rate of 3.3%
  • 5-month engagement
The Superson story
Superson is an unconventional advertising and marketing company whose defining strength is building bespoke, project-specific teams of award-winning global strategists, creatives, and experts.
  • What we did
    B2B client acquisition engine
  • The sector
    Advertising & Marketing
  • Home base
    Based out of Helsinki, Amsterdam and Singapore
  • Team size
    11-50
The problems
  • Rewriting the Agency Playbook at Scale
    Superson operates in a way that breaks sharply with traditional agencies - yet the market frequently failed to notice. They required a fast way to communicate their distinct value to cold prospects.
  • Growth had relied on relationships
    Historically, most of Superson’s growth arrived through PR visibility, recommendations, or direct outreach on LinkedIn - effective, yet heavily manual and hard to scale.
  • Moving Across Borders Into New Markets
    Growing beyond Europe and Singapore into additional regions meant tailoring their message for varied buying behaviors and markets while keeping their brand voice fully intact.
  • No Off-the-Shelf Database Could Cover Their ICP
    Superson serves global brands as well as regional marketing leads, so their ideal buyer profile was anything but simple - the list had to be built from the ground up.
How we fixed it
  • A Bespoke List Covering 44,000 Prospects
    Our team scraped and enriched a sharply targeted database of brand and marketing decision-makers throughout Europe - one that keeps growing as we push into the US.
  • Copy That Questioned the Status Quo
    Our sequences led by differentiating - showing what Superson isn't. The copy drew a clear line between conventional agencies and Superson’s model, all in a friendly tone.
  • Personal touch at volume
    Messages were personalized by region, job title, and company type - keeping every touchpoint relevant while scaling quickly and steering clear of generic outreach.
  • Kept testing new ICPs throughout
    Testing began with two core ICPs across Europe; as data arrived, the campaign kept evolving - new profiles came in while others were dropped.
The outcome
  • 106 Premium Leads (Still Climbing)

    Qualified prospects keep flowing steadily from the campaign - CMOs, brand marketers, CEOs and Founders eager to explore working with Superson.

  • Senior Decision Makers Replying at a 3.3% Rate
    Even in the crowded world of agency outreach, the messaging keeps drawing considered replies from senior executives who are notoriously hard to reach.
  • A Global Pipeline Machine Built to Scale

    Superson now runs an outbound model that is repeatable, already delivering in Europe, and ready to expand into the US and further afield.

  • A Fresh Story That Gets Meetings Booked
    Beyond raw numbers, the campaign clarified how to present Superson’s distinctive model when approaching cold prospects, refining their messaging & positioning.
The Resources B2B Growth Engine Committed
Individual attention and dedicated resources go into every engagement. For the Superson project, we assembled a team spanning every aspect of the work:
  • Dedicated Campaign Lead
  • Manager, Customer Success
  • Positive Reply Manager
  • Expert for Technical Infrastructure & Deliverability
  • Admin & Operations Comms Specialist
  • In-house Sales Call Review Expert
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