Case Study
19 Opportunities plus 1 Deal Closed in 30 Days
  • 19 leads that qualified
  • 15.11% of prospects replied
  • Closed: a 5-digit deal
Who is Teamhero
Built specifically for labor-intensive industries, Teamhero is an HR management platform covering everything in one place. By automating the full employee lifecycle, Teamhero lets businesses concentrate on people rather than paperwork.
  • What we did
    B2B client acquisition engine
  • The sector
    HR Tech
  • Home base
    Germany
  • Team size
    11-50
The problems
  • Unsure deals would close
    Teamhero did not expect much from cold outreach when it came to closing deals, particularly in a traditional and competitive field like Human Resources.
  • Pipeline Lacked a System That Scales
    Structure was missing around follow-ups, deal progression, and pipeline management. Even interested leads were closed only inconsistently.
  • Hyper-local targeting was a must
    Being a German company aimed at the DACH region meant sequences had to be written in German, and generic, poorly aligned messaging was a risk we could not take.
  • Low Confidence in Outbound Selling
    The commercial team at Teamhero was missing the tools, workflows, and support required to handle outbound leads with confidence and carry them through to close.
How we fixed it
  • German-language sequences, deeply personalized
    We built localized messaging and CTAs in German, adapted to each ICP, which immediately lifted trust and engagement.
  • A data strategy built from scratch
    We sourced and enriched a customized prospect list drawn from relevant labor-intensive industries, guaranteeing message-market fit.
  • 1:1 sales coaching, built in
    Outreach was just the start - during month one we also held 4 consulting sessions, analyzed 6+ recorded sales calls, and equipped the team to close sooner and counter objections more confidently.
  • A complete growth setup
    We supported the creation of a scalable, repeatable sales pipeline complete with defined CRM workflows, playbooks for response handling, and follow-up sequences for deals.
The outcome
“Our only regret is that we didn’t do these workshops 2 years earlier.”

Hendrik Schneider,
CEO and Founder
  • 19 Qualified Prospects Within 30 Days

    Every one prepared for demo conversations and calls - and one lead signed a five-digit contract ahead of the pilot period ending.

  • 15.11% of prospects replied
    Among the highest reply rates we have seen from any cold outreach effort - proof that pairing local language with a focused ICP delivers instant traction.
  • Confidence & Process to Scale

    Teamhero now lands 1 verbal agreement each week on a consistent basis and feels equipped to run their pipeline with clarity.

  • A Repeatable Engine, Not a Spike
    Far from a one-off win, TeamHero came out of the pilot with a high-trust, repeatable growth process and greater confidence in outbound leads.
The Resources B2B Growth Engine Committed
No two clients are alike - each needs dedicated resources and an individual approach. The team we assembled for Teamhero covered every dimension of this project:
  • Dedicated Campaign Lead
  • Manager, Customer Success
  • Positive Reply Manager
  • Expert for Technical Infrastructure & Deliverability
  • Admin & Operations Comms Specialist
  • In-house Sales Call Review Expert