Case Study
2 Months Delivering 39 Qualified Leads
  • 9 weeks of outreach
  • Qualified leads: 39
  • Reply rate: 3.8%
Who is Zero to One Search
An energetic, full-service recruiting firm headquartered in Germany that draws on a network of 110K specialists spanning Europe and the USA.
  • What we did
    B2B client acquisition engine
  • The sector
    Recruiting & HR
  • Home base
    Germany
  • Team size
    11-50
The problems
  • Outbound just wasn’t delivering
    Zero to One Search had already experimented with email outreach plus LinkedIn and Clutch promotion to attract qualified leads, yet none of these attempts produced meaningful or lasting results — the firm needed a dependable channel beyond its network and referrals.
  • Not enough capacity in-house
    As a lean team fully concentrated on serving their clients well, Zero to One Search lacked the internal capacity for focused lead generation work — in particular building campaigns and running hypothesis tests.
  • Uneven Lead Volume and Varying Quality
    Referrals and personal connections did bring in leads, yet quality varied and volume stayed too erratic to sustain dependable growth over the long run.
  • Missing Lead Gen & Testing Expertise
    Offering a service that covers multiple target profiles, industries, and geographies, the business required a structured roadmap and ongoing experimentation to address a broad market - yet lacked the in-house expertise to manage it themselves.
How we fixed it
  • Tested Multiple ICPs & Hypotheses
    We reached out to and evaluated a range of ICPs — from HR teams in active hiring mode to functional heads, key decision makers and beyond. That let us pinpoint quickly where the company could grow next
  • Running A/B Tests Across Multiple Sequences
    Every industry and audience has its own vocabulary, so we experimented with unconventional outreach tactics alongside more classic approaches to learn which one resonated best with the market.
  • Website Review for Better Conversions
    Before launching any outreach, our campaign team examined the website of Zero to One Search and suggested feedback plus minor refinements designed to strengthen their credibility with prospective clients.
  • A Rich Database Holding 45K Prospects
    In total, our campaign touched 45K people spanning many industries, occupations and geographies - and Zero to One Search retains this large database for future use.
  • 2 Sales Call Reviews
    Detailed sales call reviews plus coaching by B2B Growth Engine closers helped Zero to One Search hone their ability to convert prospects.
  • Trialing and Evaluating a Variety of CTAs
    We benchmarked direct call CTAs against low-friction asks requiring no serious commitment - for example sharing helpful materials or short introductory Loom videos - to see which performed better.
The outcome
With B2B Growth Engine, Zero to One Search gained a scalable, repeatable outbound system producing steady, high-quality conversations with exactly the right people.

“Partnering with B2B Growth Engine turned out to be the smartest move we made at this point in our company’s growth.”

Marat Yakupov, CEO
Zero to One Search
  • Qualified leads: 39

    Zero to One Search secured 39 qualified leads within roughly 2 months, each keen to hire with their support.

  • Future Interest & Brand Reputation
    The campaign also built substantial future interest, with prospects requesting follow-ups at later dates - keeping Zero to One Search firmly on their radar.
  • Consistent High Reply Rates

    In a market where prospects receive thousands of pitches every day, sequences that read as personal rather than salesy drove strong reply rates and warmer openings for conversations.

  • Better Messaging & Targeting
    Today, Zero to One Search holds a clear playbook for reaching and engaging their audience effectively, plus all reusable materials in case they choose to continue outreach in-house.
The Resources B2B Growth Engine Committed
No two clients are alike; each demands its own approach and dedicated resources. Here is the team we assembled to work on every dimension of the Zero to One Search project:
  • Dedicated Campaign Lead
  • Manager, Customer Success
  • Positive Reply Manager
  • Expert for Technical Infrastructure & Deliverability
  • Admin & Operations Comms Specialist
  • In-house Sales Call Review Expert
Want results like these for yourself? Schedule a call today!